{"id":1468,"date":"2026-11-02T22:00:10","date_gmt":"2026-11-02T19:00:10","guid":{"rendered":"https:\/\/teknolata.com\/?p=1468"},"modified":"2026-11-02T22:00:10","modified_gmt":"2026-11-02T19:00:10","slug":"sahte-indirim-uygulayan-isletmelere-1-milyon-tlyi-asan-ceza","status":"publish","type":"post","link":"https:\/\/teknolata.com\/index.php\/2026\/11\/02\/sahte-indirim-uygulayan-isletmelere-1-milyon-tlyi-asan-ceza\/","title":{"rendered":"Sahte \u0130ndirim Uygulayan \u0130\u015fletmelere 1 Milyon TL\u2019yi A\u015fan Ceza"},"content":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131, bir internet al\u0131\u015fveri\u015f platformunun indirim kampanyalar\u0131nda t\u00fcketiciyi yan\u0131ltabilecek ifadeler kulland\u0131\u011f\u0131n\u0131 belirleyerek \u015firkete <strong>1 milyon 83 bin 706 TL idari para cezas\u0131<\/strong> uygulad\u0131. Platformda \u00fcr\u00fcnler \u201c14 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131\u201d ve \u201csepette %80 indirim\u201d ifadeleriyle tan\u0131t\u0131l\u0131yordu. Reklam Kurulu, incelemenin ard\u0131ndan yan\u0131lt\u0131c\u0131 oldu\u011fu de\u011ferlendirilen reklamlar\u0131n durdurulmas\u0131na da karar verdi.<\/p>\n<p>Bakanl\u0131k a\u00e7\u0131klamas\u0131nda platformun ad\u0131 belirtilmedi. Bu nedenle karar, ad\u0131 a\u00e7\u0131klanan belirli bir markaya de\u011fil, a\u00e7\u0131klamada aktar\u0131lan tespitlere dayanarak de\u011ferlendirilmeli. Olay, internet al\u0131\u015fveri\u015flerinde indirim oran\u0131 kadar, indirim hesab\u0131nda esas al\u0131nan \u00f6nceki fiyat\u0131n da t\u00fcketiciler a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n<h2>\u0130ncelemede hangi fiyatland\u0131rma uygulamalar\u0131 tespit edildi?<\/h2>\n<p>Bas\u0131n ve Halkla \u0130li\u015fkiler M\u00fc\u015faviri Bekir Kaplan\u2019\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re, platform \u00fcr\u00fcnlerini belirli indirim ifadeleriyle tan\u0131tt\u0131. Bakanl\u0131\u011f\u0131n teknik incelemesinde, indirim \u00f6ncesi fiyat olarak g\u00f6sterilen y\u00fcksek tutarlardan \u00fcr\u00fcnlerin ger\u00e7ekte sat\u0131lmad\u0131\u011f\u0131 tespit edildi. Ayr\u0131ca indirimli oldu\u011fu belirtilen fiyatlar\u0131n yaln\u0131zca k\u0131sa s\u00fcreli bir kampanyaya \u00f6zg\u00fc olmad\u0131\u011f\u0131, s\u00fcrekli uyguland\u0131\u011f\u0131 kaydedildi.<\/p>\n<p>Bir \u00fcr\u00fcn\u00fcn indirimli fiyat\u0131n\u0131 do\u011fru de\u011ferlendirebilmek i\u00e7in kar\u015f\u0131la\u015ft\u0131rmada kullan\u0131lan eski fiyat\u0131n ger\u00e7ek ve ilgili mevzuata uygun bi\u00e7imde belirlenmi\u015f olmas\u0131 gerekir. Esas al\u0131nan fiyat ger\u00e7ekte uygulanmam\u0131\u015fsa, \u00fcr\u00fcn\u00fcn indirimli oldu\u011fu izlenimi t\u00fcketicide ger\u00e7ek\u00e7i olmayan bir tasarruf alg\u0131s\u0131 yaratabilir. Benzer \u015fekilde, s\u00fcrekli ge\u00e7erli olan bir fiyat\u0131 ge\u00e7ici kampanya gibi sunmak da indirim mesaj\u0131n\u0131n anlam\u0131n\u0131 belirsizle\u015ftirebilir.<\/p>\n<p>Buradaki \u00f6nemli ayr\u0131m, bir \u00fcr\u00fcnde ger\u00e7ekten fiyat d\u00fc\u015f\u00fc\u015f\u00fc yap\u0131lmas\u0131 ile fiyat\u0131n d\u00fc\u015fm\u00fc\u015f gibi g\u00f6sterilmesi aras\u0131ndad\u0131r. Bakanl\u0131\u011f\u0131n aktard\u0131\u011f\u0131 bulgular, incelemeye konu olan uygulamada y\u00fcksek eski fiyatlar\u0131n fiil\u00ee sat\u0131\u015flarla desteklenmedi\u011fine ve kampanya izleniminin ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131na i\u015faret ediyor. Bununla birlikte a\u00e7\u0131klamada \u00fcr\u00fcnlerin tek tek fiyat ge\u00e7mi\u015fi veya incelemenin teknik ayr\u0131nt\u0131lar\u0131 payla\u015f\u0131lmad\u0131.<\/p>\n<h2>Reklam Kurulu karar\u0131 ve yapt\u0131r\u0131m<\/h2>\n<p>Reklam Kurulu, 10 Eyl\u00fcl 2026 tarihli ve 373 say\u0131l\u0131 toplant\u0131s\u0131nda dosyay\u0131 de\u011ferlendirdi. Kurul, a\u00e7\u0131klamada belirtilen fiyat ve indirim sunumlar\u0131n\u0131 yan\u0131lt\u0131c\u0131 buldu ve firmaya <strong>1 milyon 83 bin 706 TL idari para cezas\u0131<\/strong> verilmesine karar verdi. Ayr\u0131ca ilgili yan\u0131lt\u0131c\u0131 reklamlar\u0131n durdurulmas\u0131n\u0131 h\u00fckme ba\u011flad\u0131.<\/p>\n<ul>\n<li><strong>Reklam ifadeleri:<\/strong> \u201c14 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131\u201d ve \u201csepette %80 indirim\u201d<\/li>\n<li><strong>\u0130dari para cezas\u0131:<\/strong> 1 milyon 83 bin 706 TL<\/li>\n<li><strong>Karar bilgisi:<\/strong> 10 Eyl\u00fcl 2026 tarihli, 373 say\u0131l\u0131 Reklam Kurulu toplant\u0131s\u0131<\/li>\n<li><strong>Di\u011fer yapt\u0131r\u0131m:<\/strong> Yan\u0131lt\u0131c\u0131 oldu\u011fu de\u011ferlendirilen reklamlar\u0131n durdurulmas\u0131<\/li>\n<li><strong>Platformun ad\u0131:<\/strong> Bakanl\u0131k a\u00e7\u0131klamas\u0131nda payla\u015f\u0131lmad\u0131<\/li>\n<\/ul>\n<p>Para cezas\u0131, reklamlar\u0131n durdurulmas\u0131 karar\u0131ndan ayr\u0131 bir yapt\u0131r\u0131md\u0131r. A\u00e7\u0131klamaya g\u00f6re kurul her iki karar\u0131 da ayn\u0131 dosya kapsam\u0131nda verdi. Ancak karar\u0131n uygulanma takvimi, \u015firketin itiraz edip etmedi\u011fi ya da \u00fcr\u00fcn baz\u0131ndaki ayr\u0131nt\u0131lar kamuoyuna sunulan bilgiler aras\u0131nda yer alm\u0131yor.<\/p>\n<h2>T\u00fcketiciler indirim iddialar\u0131n\u0131 nas\u0131l de\u011ferlendirebilir?<\/h2>\n<p>Al\u0131\u015fveri\u015f yaparken yaln\u0131zca b\u00fcy\u00fck bir indirim y\u00fczdesine veya kampanya slogan\u0131na bakmak yerine \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131 farkl\u0131 sat\u0131c\u0131larla kar\u015f\u0131la\u015ft\u0131rmak yararl\u0131 olabilir. \u00dcr\u00fcn\u00fcn daha \u00f6nceki fiyat\u0131na ili\u015fkin kay\u0131tlar\u0131 g\u00f6rmek, kampanyan\u0131n ger\u00e7ekten ge\u00e7ici olup olmad\u0131\u011f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olur. Sepette uygulanaca\u011f\u0131 s\u00f6ylenen indirimlerde ise son \u00f6deme ekran\u0131ndaki tutar\u0131 kontrol etmek gerekir; tan\u0131t\u0131mda belirtilen oran ile kasadaki nihai fiyat\u0131n ayn\u0131 olup olmad\u0131\u011f\u0131 \u00f6nem ta\u015f\u0131r.<\/p>\n<p><strong>\u0130ndirim oran\u0131 tek ba\u015f\u0131na \u00fcr\u00fcn\u00fcn uygun fiyatl\u0131 oldu\u011funu kan\u0131tlamaz.<\/strong> Kar\u015f\u0131la\u015ft\u0131rma fiyat\u0131n\u0131n nas\u0131l belirlendi\u011fi, kampanya ko\u015fullar\u0131 ve t\u00fcketicinin \u00f6deyece\u011fi nihai tutar birlikte de\u011ferlendirilmelidir. Bakanl\u0131\u011f\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 bu karar da reklamda kullan\u0131lan fiyat ifadelerinin ger\u00e7e\u011fe uygun ve yan\u0131lt\u0131c\u0131 olmayacak bi\u00e7imde sunulmas\u0131n\u0131n \u00f6nemini hat\u0131rlat\u0131yor.<\/p>\n<div class=\"newspaper-x-tags\"><strong>TAGS: <\/strong><span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/idari-para-cezasi\/\" rel=\"tag\">idari para cezas\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/indirim-kampanyasi\/\" rel=\"tag\">indirim kampanyas\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/internet-alisverisi\/\" rel=\"tag\">internet al\u0131\u015fveri\u015fi<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/reklam-kurulu\/\" rel=\"tag\">Reklam Kurulu<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/sahte-indirim\/\" rel=\"tag\">sahte indirim<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/ticaret-bakanligi\/\" rel=\"tag\">Ticaret Bakanl\u0131\u011f\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/tuketici-haklari\/\" rel=\"tag\">t\u00fcketici haklar\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/yaniltici-reklam\/\" rel=\"tag\">yan\u0131lt\u0131c\u0131 reklam<\/a> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sahte indirim yapan i\u015fletmelere kesilen 1 milyon TL\u2019yi a\u015fan cezalar\u0131n detaylar\u0131n\u0131 ve t\u00fcketicilerin haklar\u0131n\u0131 \u00f6\u011frenin.<\/p>\n","protected":false},"author":1,"featured_media":1469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[1806,2836,2835,1804,2834,69,1810,1807],"class_list":["post-1468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tumu","tag-idari-para-cezasi","tag-indirim-kampanyasi","tag-internet-alisverisi","tag-reklam-kurulu","tag-sahte-indirim","tag-ticaret-bakanligi","tag-tuketici-haklari","tag-yaniltici-reklam"],"_links":{"self":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/comments?post=1468"}],"version-history":[{"count":1,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1468\/revisions"}],"predecessor-version":[{"id":1470,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1468\/revisions\/1470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media\/1469"}],"wp:attachment":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media?parent=1468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/categories?post=1468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/tags?post=1468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}