{"id":1483,"date":"2026-11-02T22:04:17","date_gmt":"2026-11-02T19:04:17","guid":{"rendered":"https:\/\/teknolata.com\/?p=1483"},"modified":"2026-11-02T22:04:17","modified_gmt":"2026-11-02T19:04:17","slug":"rekabet-kurulundan-googlea-yapay-zeka-tedbiri","status":"publish","type":"post","link":"https:\/\/teknolata.com\/index.php\/2026\/11\/02\/rekabet-kurulundan-googlea-yapay-zeka-tedbiri\/","title":{"rendered":"Rekabet Kurulu\u2019ndan Google\u2019a Yapay Zek\u00e2 Tedbiri"},"content":{"rendered":"<p>Rekabet Kurulu, Google arama sonu\u00e7lar\u0131nda yer alan <strong>yapay zeka \u00f6n izlemeleri<\/strong> (AI Overviews) ile <strong>yapay zeka modu<\/strong> (AI Mode) hakk\u0131nda soru\u015fturma ba\u015flatt\u0131. Kurul, soru\u015fturma tamamlanmadan \u00f6nce uygulanmak \u00fczere Google\u2019a ge\u00e7ici tedbirler de getirdi. \u0130ncelemenin oda\u011f\u0131nda, bu \u00f6zelliklerin \u00e7evrim i\u00e7i bilgi ak\u0131\u015f\u0131n\u0131 ve yay\u0131nc\u0131lar\u0131n rekabet ko\u015fullar\u0131n\u0131 nas\u0131l etkiledi\u011fi bulunuyor.<\/p>\n<p>Rekabet Kurumu\u2019nun a\u00e7\u0131klamas\u0131na g\u00f6re soru\u015fturma; Alphabet Inc., Google LLC, Google Ireland Limited, Google International LLC ve Google Reklamc\u0131l\u0131k ve Pazarlama Ltd. \u015eti.\u2019den olu\u015fan ekonomik b\u00fct\u00fcnl\u00fc\u011f\u00fc kaps\u0131yor. Kurul, s\u00f6z konusu \u015firketlerin davran\u0131\u015flar\u0131n\u0131n rekabet mevzuat\u0131n\u0131 ihlal edip etmedi\u011fini ara\u015ft\u0131racak. Soru\u015fturma a\u00e7\u0131lmas\u0131, ihlalin kesinle\u015fti\u011fi anlam\u0131na gelmiyor; nihai de\u011ferlendirme, inceleme ve taraflar\u0131n savunmalar\u0131 tamamland\u0131ktan sonra yap\u0131lacak.<\/p>\n<h2>\u0130ncelemenin oda\u011f\u0131nda yay\u0131nc\u0131 trafi\u011fi ve i\u00e7erik kullan\u0131m\u0131 var<\/h2>\n<p>Yapay zeka \u00f6n izlemeleri, arama sonu\u00e7lar\u0131n\u0131n \u00fcst b\u00f6l\u00fcm\u00fcnde kullan\u0131c\u0131n\u0131n sorgusuna y\u00f6nelik derlenmi\u015f bir yan\u0131t sunuyor. Bu yan\u0131tlar \u00e7e\u015fitli \u00e7evrim i\u00e7i kaynaklardan yararlanabiliyor. Yapay zeka modu ise kullan\u0131c\u0131lar\u0131n arama deneyimini sohbet benzeri, kar\u015f\u0131l\u0131kl\u0131 soru-cevap bi\u00e7iminde s\u00fcrd\u00fcrmesine olanak tan\u0131yor. Kurul, bu \u00f6zelliklerin kullan\u0131c\u0131lar\u0131n bilgiye ula\u015fma bi\u00e7imini de\u011fi\u015ftirirken haber sitelerine ve di\u011fer i\u00e7erik \u00fcreticilerine y\u00f6nelen ziyaret\u00e7i trafi\u011fini azalt\u0131p azaltmad\u0131\u011f\u0131n\u0131 inceliyor.<\/p>\n<p>Bir kullan\u0131c\u0131 arad\u0131\u011f\u0131 bilgiyi do\u011frudan arama sayfas\u0131ndaki yapay zeka yan\u0131t\u0131ndan edindi\u011finde, kaynak ba\u011flant\u0131s\u0131na t\u0131klamadan aramas\u0131n\u0131 tamamlayabilir. B\u00f6yle bir durum yay\u0131nc\u0131lar\u0131n ziyaret\u00e7i say\u0131s\u0131n\u0131, reklam gelirlerini ve i\u00e7eriklerinin okuyucuya ula\u015fma kapasitesini etkileyebilir. Ancak bu etkinin kapsam\u0131 ve Google\u2019\u0131n uygulamalar\u0131ndan kaynaklan\u0131p kaynaklanmad\u0131\u011f\u0131, Kurulun ara\u015ft\u0131raca\u011f\u0131 konular aras\u0131nda yer al\u0131yor.<\/p>\n<p>\u0130ncelemenin bir di\u011fer \u00f6nemli aya\u011f\u0131n\u0131 Google ile haber yay\u0131nc\u0131lar\u0131 aras\u0131ndaki i\u00e7erik kullan\u0131m s\u00f6zle\u015fmeleri olu\u015fturuyor. Kurul, s\u00f6zle\u015fme ko\u015fullar\u0131n\u0131n yay\u0131nc\u0131lar a\u00e7\u0131s\u0131ndan haks\u0131z olup olmad\u0131\u011f\u0131n\u0131 ve i\u00e7eriklerin yapay zeka \u00f6zelliklerinde kullan\u0131lmas\u0131n\u0131n ekonomik de\u011ferinin ilgili yay\u0131nc\u0131lara yans\u0131t\u0131l\u0131p yans\u0131t\u0131lmad\u0131\u011f\u0131n\u0131 de\u011ferlendiriyor. Buradaki temel meselelerden biri, i\u00e7erik sahiplerinin \u00e7al\u0131\u015fmalar\u0131n\u0131n kullan\u0131m\u0131na ili\u015fkin karar ve pazarl\u0131k s\u00fcre\u00e7lerinde ne \u00f6l\u00e7\u00fcde s\u00f6z sahibi olabildi\u011fi.<\/p>\n<p>Kurul ayr\u0131ca yapay zeka \u00f6zelliklerinin haber yay\u0131nc\u0131lar\u0131, ba\u015fka i\u00e7erik \u00fcreticileri ve yapay zeka sohbet asistanlar\u0131 \u00fczerindeki olas\u0131 etkilerini de inceliyor. Google\u2019\u0131n arama hizmetlerindeki g\u00fc\u00e7l\u00fc konumunun, rakip hizmetlerin kullan\u0131c\u0131ya ula\u015fmas\u0131n\u0131 zorla\u015ft\u0131r\u0131p zorla\u015ft\u0131rmad\u0131\u011f\u0131 ve i\u00e7eriklerin se\u00e7imi ya da kullan\u0131m\u0131 yoluyla d\u0131\u015flay\u0131c\u0131 sonu\u00e7lar do\u011furup do\u011furmad\u0131\u011f\u0131 soru\u015fturman\u0131n kapsam\u0131ndaki ba\u015fl\u0131klardan.<\/p>\n<h2>Yay\u0131nc\u0131lar aras\u0131nda ayr\u0131mc\u0131l\u0131k iddias\u0131 ara\u015ft\u0131r\u0131l\u0131yor<\/h2>\n<p>Kurulun de\u011ferlendirdi\u011fi konulardan biri de yay\u0131nc\u0131lar aras\u0131nda farkl\u0131 muamele yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131. Yapay zeka yan\u0131tlar\u0131nda hangi yay\u0131nlar\u0131n kaynak olarak g\u00f6sterildi\u011fi, bu se\u00e7imlerin hangi \u00f6l\u00e7\u00fctlere dayand\u0131\u011f\u0131 ve i\u00e7erik lisans s\u00f6zle\u015fmelerinin farkl\u0131 kurulu\u015flara farkl\u0131 ko\u015fullar sunup sunmad\u0131\u011f\u0131 inceleniyor. Bu ba\u015fl\u0131klar, yay\u0131nc\u0131lar\u0131n arama sonu\u00e7lar\u0131nda ve yapay zeka yan\u0131tlar\u0131nda g\u00f6r\u00fcn\u00fcr olma imk\u00e2nlar\u0131n\u0131n adil olup olmad\u0131\u011f\u0131yla do\u011frudan ba\u011flant\u0131l\u0131.<\/p>\n<p>Kurulun a\u00e7\u0131klamas\u0131nda, haber yay\u0131nc\u0131lar\u0131 bak\u0131m\u0131ndan ayr\u0131mc\u0131 ve s\u00f6m\u00fcr\u00fcc\u00fc olarak nitelendirilen davran\u0131\u015flara ili\u015fkin emarelerin kuvvetli \u015f\u00fcphe d\u00fczeyine ula\u015ft\u0131\u011f\u0131 belirtildi. Bu de\u011ferlendirme \u00fczerine, soru\u015fturman\u0131n sonunu beklemeden ge\u00e7ici tedbir uygulanmas\u0131na karar verildi. Tedbir, nihai karar yerine ge\u00e7miyor; soru\u015fturma devam ederken olas\u0131 rekabet zararlar\u0131n\u0131 \u00f6nlemeyi ve inceleme s\u00fcrecinde mevcut durumu korumay\u0131 ama\u00e7l\u0131yor.<\/p>\n<h2>Ge\u00e7ici tedbir Google\u2019dan ne istiyor?<\/h2>\n<p>Kurulun ge\u00e7ici tedbir karar\u0131, Google\u2019\u0131n haber yay\u0131nc\u0131lar\u0131na y\u00f6nelik uygulamalar\u0131nda belirli g\u00fcvenceler sa\u011flamas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. A\u00e7\u0131klamada \u00f6ne \u00e7\u0131kan ko\u015fullar \u015funlar:<\/p>\n<ul>\n<li><strong>Yay\u0131nc\u0131lar aras\u0131nda ayr\u0131mc\u0131l\u0131k yap\u0131lmamas\u0131:<\/strong> Haber i\u00e7eriklerinin yapay zeka \u00f6zelliklerinde kullan\u0131m\u0131 ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc bak\u0131m\u0131ndan yay\u0131nc\u0131lara adil davran\u0131lmas\u0131 gerekiyor.<\/li>\n<li><strong>\u0130\u00e7eri\u011fin ekonomik de\u011ferinin g\u00f6zetilmesi:<\/strong> Yay\u0131nc\u0131lar\u0131n i\u00e7eriklerinin kullan\u0131m\u0131ndan do\u011fan ekonomik de\u011ferin kendilerine yans\u0131t\u0131lmas\u0131 bekleniyor.<\/li>\n<li><strong>Yapay zeka \u00f6zellikleri i\u00e7in ayr\u0131 tercih imk\u00e2n\u0131:<\/strong> Yay\u0131nc\u0131lar, i\u00e7eriklerinin AI Overviews ve AI Mode\u2019da kullan\u0131l\u0131p kullan\u0131lmayaca\u011f\u0131na, Google\u2019\u0131n di\u011fer hizmetlerindeki g\u00f6r\u00fcn\u00fcrl\u00fcklerinden ve indekslenmelerinden ba\u011f\u0131ms\u0131z olarak karar verebilmeli.<\/li>\n<\/ul>\n<p>Son ko\u015ful, yay\u0131nc\u0131lar\u0131n i\u00e7erik kullan\u0131m\u0131na ili\u015fkin tercihleri ile Google arama hizmetlerindeki genel varl\u0131klar\u0131n\u0131n birbirinden ayr\u0131lmas\u0131n\u0131 hedefliyor. Ba\u015fka bir ifadeyle bir yay\u0131nc\u0131, i\u00e7eri\u011finin yapay zeka yan\u0131tlar\u0131nda kullan\u0131lmas\u0131n\u0131 istemedi\u011finde, bunun di\u011fer Google hizmetlerinde bulunabilirli\u011fini veya arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc otomatik olarak olumsuz etkilememesi gerekiyor. B\u00f6ylece yay\u0131nc\u0131lar\u0131n i\u00e7erik kullan\u0131m\u0131 konusunda tercih yaparken arama trafi\u011fini kaybetme endi\u015fesiyle kar\u015f\u0131 kar\u015f\u0131ya kalmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi ama\u00e7lan\u0131yor.<\/p>\n<p>Bu tedbirin uygulamadaki kapsam\u0131 ve teknik olarak nas\u0131l hayata ge\u00e7irilece\u011fi, yay\u0131nc\u0131lar\u0131n i\u00e7erik tercihlerini nas\u0131l bildirece\u011fi ve Google\u2019\u0131n bu tercihleri nas\u0131l uygulayaca\u011f\u0131 gibi ayr\u0131nt\u0131lara ba\u011fl\u0131 olacak. Kurumun duyurusu, temel y\u00fck\u00fcml\u00fcl\u00fckleri ortaya koysa da soru\u015fturma s\u00fcrecindeki uygulama ve taraflar\u0131n a\u00e7\u0131klamalar\u0131 konunun netle\u015fmesine katk\u0131 sa\u011flayacak.<\/p>\n<h2>Yapay zeka aramalar\u0131na ili\u015fkin tart\u0131\u015fma b\u00fcy\u00fcyor<\/h2>\n<p>Google\u2019\u0131n yapay zeka destekli arama \u00f6zellikleri, arama sayfas\u0131nda kullan\u0131c\u0131ya daha h\u0131zl\u0131 yan\u0131t sunma iddias\u0131 ta\u015f\u0131rken, i\u00e7erik \u00fcreticilerinin bu yan\u0131tlar\u0131n olu\u015fmas\u0131na katk\u0131 sa\u011flayan kaynaklar olarak nas\u0131l kar\u015f\u0131l\u0131k ald\u0131\u011f\u0131 sorusunu da g\u00fcndeme getiriyor. Yay\u0131nc\u0131lar a\u00e7\u0131s\u0131ndan tart\u0131\u015fma yaln\u0131zca kaynak g\u00f6sterilmesiyle s\u0131n\u0131rl\u0131 de\u011fil; kullan\u0131c\u0131lar\u0131n kaynak ba\u011flant\u0131lar\u0131na t\u0131klay\u0131p t\u0131klamad\u0131\u011f\u0131, i\u00e7eriklerin hangi ko\u015fullarla kullan\u0131ld\u0131\u011f\u0131 ve bu kullan\u0131m\u0131n gelir modelini etkileyip etkilemedi\u011fi de \u00f6nem ta\u015f\u0131yor.<\/p>\n<p>Google\u2019\u0131n AI Overviews \u00f6zelli\u011fi daha \u00f6nce de yay\u0131nc\u0131lar\u0131n tepkileriyle kar\u015f\u0131la\u015fm\u0131\u015f ve \u00f6zelli\u011fin haber sitelerine yap\u0131lan t\u0131klamalar\u0131 d\u00fc\u015f\u00fcrebilece\u011fi ileri s\u00fcr\u00fclm\u00fc\u015ft\u00fc. Bu iddialar\u0131n etkisi yay\u0131nc\u0131dan yay\u0131nc\u0131ya ve i\u00e7erik t\u00fcr\u00fcne g\u00f6re de\u011fi\u015febilir. Rekabet Kurulu soru\u015fturmas\u0131, s\u00f6z konusu etkilerin T\u00fcrkiye\u2019deki rekabet ko\u015fullar\u0131 bak\u0131m\u0131ndan nas\u0131l de\u011ferlendirilmesi gerekti\u011fini ortaya koymay\u0131 hedefliyor.<\/p>\n<p>Yapay zeka modu Aral\u0131k 2025\u2019te T\u00fcrkiye\u2019de kullan\u0131ma a\u00e7\u0131lm\u0131\u015ft\u0131. Rekabet Kurulu, Google\u2019\u0131n farkl\u0131 hizmetleri ve i\u015f uygulamalar\u0131 hakk\u0131nda ge\u00e7mi\u015f y\u0131llarda da \u00e7e\u015fitli incelemeler y\u00fcr\u00fctt\u00fc ve \u015firkete yapt\u0131r\u0131mlar uygulad\u0131. Kurulun Temmuz 2025\u2019te Google\u2019a 355 milyon lira ceza verdi\u011fi de a\u00e7\u0131klanan bilgiler aras\u0131nda yer al\u0131yor. Bununla birlikte yeni soru\u015fturman\u0131n konusu, kapsam\u0131 ve sonucu \u00f6nceki dosyalardan ayr\u0131 olarak de\u011ferlendirilecek.<\/p>\n<p>Google\u2019\u0131n ge\u00e7ici tedbire nas\u0131l yan\u0131t verece\u011fi, karar\u0131n uygulamaya hangi takvimle yans\u0131yaca\u011f\u0131 ve soru\u015fturma sonunda hangi sonuca ula\u015f\u0131laca\u011f\u0131 hen\u00fcz belli de\u011fil. S\u00fcre\u00e7 tamamland\u0131\u011f\u0131nda Kurul, elde edilen bulgular ve taraflar\u0131n savunmalar\u0131 do\u011frultusunda nihai de\u011ferlendirmesini yapacak. Bu karar, yapay zeka destekli arama hizmetleri ile yay\u0131nc\u0131lar\u0131n i\u00e7erik ve gelir haklar\u0131 aras\u0131ndaki ili\u015fkinin T\u00fcrkiye\u2019de nas\u0131l \u015fekillenece\u011fine dair \u00f6nemli bir \u00e7er\u00e7eve olu\u015fturabilir.<\/p>\n<div class=\"newspaper-x-tags\"><strong>TAGS: <\/strong><span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/ai-mode\/\" rel=\"tag\">AI Mode<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/ai-overviews\/\" rel=\"tag\">AI Overviews<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/arama-sonuclari\/\" rel=\"tag\">arama sonu\u00e7lar\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/gecici-tedbir\/\" rel=\"tag\">ge\u00e7ici tedbir<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/google-sorusturmasi\/\" rel=\"tag\">Google soru\u015fturmas\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/google-yapay-zeka-modu\/\" rel=\"tag\">Google yapay zeka modu<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/haber-yayincilari\/\" rel=\"tag\">haber yay\u0131nc\u0131lar\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/icerik-kullanimi\/\" rel=\"tag\">i\u00e7erik kullan\u0131m\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/rekabet-hukuku\/\" rel=\"tag\">rekabet hukuku<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/rekabet-kurulu\/\" rel=\"tag\">Rekabet Kurulu<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/yapay-zeka-on-izlemeleri\/\" rel=\"tag\">yapay zeka \u00f6n izlemeleri<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/yayinci-trafigi\/\" rel=\"tag\">yay\u0131nc\u0131 trafi\u011fi<\/a> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rekabet Kurulu, Google\u2019\u0131n yapay zek\u00e2 destekli arama hizmetlerine y\u00f6nelik tedbir karar\u0131 ald\u0131; karar\u0131n kapsam\u0131 ve olas\u0131 etkileri haberimizde.<\/p>\n","protected":false},"author":1,"featured_media":1484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[2874,2873,2880,2876,2871,2875,2877,2878,2879,2870,2872,2881],"class_list":["post-1483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tumu","tag-ai-mode","tag-ai-overviews","tag-arama-sonuclari","tag-gecici-tedbir","tag-google-sorusturmasi","tag-google-yapay-zeka-modu","tag-haber-yayincilari","tag-icerik-kullanimi","tag-rekabet-hukuku","tag-rekabet-kurulu","tag-yapay-zeka-on-izlemeleri","tag-yayinci-trafigi"],"_links":{"self":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/comments?post=1483"}],"version-history":[{"count":1,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1483\/revisions"}],"predecessor-version":[{"id":1485,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1483\/revisions\/1485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media\/1484"}],"wp:attachment":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/categories?post=1483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/tags?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}