Apple, 26 Eyl\u00fcl\u2019de sona eren 2026 mali y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirket, \u00fc\u00e7 ayl\u0131k d\u00f6nemde 114,5 milyar dolar gelir elde etti. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki gelire k\u0131yasla y\u00fczde 12\u2019lik art\u0131\u015fa kar\u015f\u0131l\u0131k gelen bu sonu\u00e7, Apple\u2019\u0131n eyl\u00fcl \u00e7eyrekleri aras\u0131nda ula\u015ft\u0131\u011f\u0131 en y\u00fcksek gelir oldu. Net k\u00e2r da ayn\u0131 d\u00f6nemde 27,5 milyar dolardan 30,7 milyar dolara y\u00fckseldi.<\/p>\n
Sonu\u00e7lar, John Ternus\u2019un Apple CEO\u2019su olarak g\u00f6rev yapt\u0131\u011f\u0131 d\u00f6nemde a\u00e7\u0131klad\u0131\u011f\u0131 ilk mali bilan\u00e7o niteli\u011fi ta\u015f\u0131yor. Ternus, \u015firketin g\u00fc\u00e7l\u00fc kapan\u0131\u015f\u0131n\u0131 Apple tarihindeki en iyi mali y\u0131l\u0131n tamamlanmas\u0131 olarak de\u011ferlendirdi. \u00c7eyrekte hisse ba\u015f\u0131na k\u00e2r y\u00fczde 14 artarak 2,10 dolara \u00e7\u0131kt\u0131. Gelir, net k\u00e2r ve hisse ba\u015f\u0131na k\u00e2rdaki y\u00fckseli\u015f, Apple\u2019\u0131n mali y\u0131l\u0131n son \u00e7eyre\u011finde b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor.<\/p>\n
\u00dcr\u00fcn gruplar\u0131 i\u00e7inde en b\u00fcy\u00fck gelir kayna\u011f\u0131 olan iPhone, \u00e7eyre\u011fin ba\u015fl\u0131ca b\u00fcy\u00fcme motoru oldu. iPhone sat\u0131\u015flar\u0131ndan elde edilen gelir y\u00fczde 17 art\u0131\u015fla 57,6 milyar dolara ula\u015ft\u0131. Bu sonu\u00e7, \u00fcr\u00fcn\u00fcn eyl\u00fcl \u00e7eyre\u011fi gelirleri a\u00e7\u0131s\u0131ndan yeni bir rekor k\u0131rd\u0131\u011f\u0131 anlam\u0131na geliyor. iPhone\u2019un toplam gelir i\u00e7indeki a\u011f\u0131rl\u0131\u011f\u0131, \u00fcr\u00fcn ailesinin Apple\u2019\u0131n finansal performans\u0131ndaki belirleyici rol\u00fcn\u00fc korudu\u011funu ortaya koydu.<\/p>\n
Mac gelirleri de g\u00fc\u00e7l\u00fc bir art\u0131\u015f g\u00f6sterdi. Bu kategorideki gelir, ge\u00e7en y\u0131l\u0131n ayn\u0131 \u00e7eyre\u011fine g\u00f6re y\u00fczde 24 y\u00fckselerek 10,8 milyar dolara \u00e7\u0131kt\u0131. Mac\u2019teki b\u00fcy\u00fcme oran\u0131, a\u00e7\u0131klanan ba\u015fl\u0131ca \u00fcr\u00fcn kategorileri aras\u0131ndaki en y\u00fcksek art\u0131\u015flardan biri oldu. Ancak payla\u015f\u0131lan sonu\u00e7lar, bu y\u00fckseli\u015fin hangi modellerden veya sat\u0131\u015f b\u00f6lgelerinden kaynakland\u0131\u011f\u0131na ili\u015fkin ayr\u0131nt\u0131l\u0131 bir d\u00f6k\u00fcm i\u00e7ermiyor.<\/p>\n
Hizmetler kategorisi y\u00fczde 10 b\u00fcy\u00fcyerek 31,6 milyar dolarl\u0131k gelirle t\u00fcm zamanlar\u0131n en y\u00fcksek seviyesine ula\u015ft\u0131. Bu kategori, Apple\u2019\u0131n donan\u0131m sat\u0131\u015flar\u0131n\u0131n yan\u0131 s\u0131ra hizmetlerden de y\u00fcksek gelir elde etti\u011fini g\u00f6steriyor. A\u00e7\u0131klanan veriler hizmet gelirindeki art\u0131\u015f\u0131 ortaya koysa da tek tek hizmetlerin performans\u0131na ili\u015fkin ayr\u0131nt\u0131 vermiyor.<\/p>\n
\u00c7eyrekteki b\u00fcy\u00fcme t\u00fcm \u00fcr\u00fcn gruplar\u0131na e\u015fit bi\u00e7imde yans\u0131mad\u0131. iPad geliri y\u00fczde 10 azalarak 6,2 milyar dolara geriledi. Giyilebilir \u00dcr\u00fcnler, Ev ve Aksesuarlar kategorisinin geliri ise y\u00fczde 8 d\u00fc\u015f\u00fc\u015fle 8,3 milyar dolar oldu. Dolay\u0131s\u0131yla iPhone, Mac ve Hizmetler gelirlerindeki art\u0131\u015fa kar\u015f\u0131n baz\u0131 \u00fcr\u00fcn gruplar\u0131nda y\u0131ll\u0131k bazda daralma ya\u015fand\u0131.<\/p>\n
B\u00f6lgesel sonu\u00e7larda en h\u0131zl\u0131 b\u00fcy\u00fcme B\u00fcy\u00fck \u00c7in\u2019de kaydedildi. Bu b\u00f6lgeden elde edilen gelir y\u00fczde 21 artarak 14,5 milyar dolardan 17,5 milyar dolara \u00e7\u0131kt\u0131. \u015eirketin di\u011fer \u00f6nemli pazarlardaki performans\u0131 da genel b\u00fcy\u00fcmeye katk\u0131 sa\u011flad\u0131; ancak a\u00e7\u0131klanan bilgiler, her b\u00f6lgenin gelir de\u011fi\u015fimine ili\u015fkin t\u00fcm ayr\u0131nt\u0131lar\u0131 sunmuyor. Japonya ise gelirinde hafif d\u00fc\u015f\u00fc\u015f g\u00f6r\u00fclen tek b\u00f6lge oldu. Bu farkl\u0131l\u0131klar, Apple\u2019\u0131n d\u00f6nem performans\u0131n\u0131n hem \u00fcr\u00fcn kategorilerine hem de faaliyet g\u00f6sterdi\u011fi pazarlara g\u00f6re de\u011fi\u015fti\u011fini g\u00f6steriyor.<\/p>\n
Apple, 2026 mali y\u0131l\u0131n\u0131n tamam\u0131nda 478,8 milyar dolar gelir a\u00e7\u0131klad\u0131. 2025 mali y\u0131l\u0131nda bildirilen 416,2 milyar dolarl\u0131k gelirle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, y\u0131ll\u0131k gelirde belirgin bir y\u00fckseli\u015f ya\u015fand\u0131. \u015eirketin mali y\u0131l genelindeki net k\u00e2r\u0131 132,2 milyar dolar oldu. B\u00f6ylece d\u00f6rd\u00fcnc\u00fc \u00e7eyrekteki g\u00fc\u00e7l\u00fc sonu\u00e7lar, y\u0131l\u0131n tamam\u0131ndaki b\u00fcy\u00fcmeyle birlikte de\u011ferlendirildi\u011finde rekor d\u00fczeyde bir mali y\u0131l kapan\u0131\u015f\u0131na i\u015faret etti.<\/p>\n
D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte br\u00fct k\u00e2r marj\u0131 y\u00fczde 47,9 olarak ger\u00e7ekle\u015fti. \u015eirketin finans direkt\u00f6r\u00fc Kevan Parekh, bu marj\u0131n yakla\u015f\u0131k 1 puan\u0131n\u0131n g\u00fcmr\u00fck vergisi iadelerinden kaynakland\u0131\u011f\u0131n\u0131 belirtti. Bu bilgi, a\u00e7\u0131klanan marj\u0131n bir b\u00f6l\u00fcm\u00fcnde s\u00f6z konusu iadelerin etkisi bulundu\u011funu g\u00f6steriyor; iadeler hesaba kat\u0131lmasayd\u0131 marj\u0131n nas\u0131l \u015fekillenece\u011fine ili\u015fkin kesin bir oran ise verilen bilgilerde yer alm\u0131yor.<\/p>\n
Parekh\u2019in a\u00e7\u0131klamas\u0131na g\u00f6re Apple, \u00e7eyrek boyunca 28 milyar dolar faaliyet nakit ak\u0131\u015f\u0131 yaratt\u0131 ve ayn\u0131 tutarda kayna\u011f\u0131 hissedarlar\u0131na geri d\u00f6nd\u00fcrd\u00fc. \u015eirket ayr\u0131ca hisse ba\u015f\u0131na 0,27 dolar temett\u00fc da\u011f\u0131t\u0131lmas\u0131na karar verdi. A\u00e7\u0131klanan takvime g\u00f6re temett\u00fcden yararlanmak i\u00e7in 12 Kas\u0131m itibar\u0131yla Apple hisselerinin sahibi olmak gerekiyor; \u00f6deme 16 Kas\u0131m\u2019da yap\u0131lacak.<\/p>\n
Faaliyet nakit ak\u0131\u015f\u0131 ve hissedarlara yap\u0131lan geri \u00f6demeler, Apple\u2019\u0131n yaln\u0131zca sat\u0131\u015f ve k\u00e2r sonu\u00e7lar\u0131n\u0131 de\u011fil, nakit yaratma g\u00fcc\u00fcn\u00fc de \u00f6ne \u00e7\u0131kar\u0131yor. Bununla birlikte a\u00e7\u0131klanan toplam hissedar geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn ne kadar\u0131n\u0131n temett\u00fcden, ne kadar\u0131n\u0131n ba\u015fka y\u00f6ntemlerden olu\u015ftu\u011funa ili\u015fkin ayr\u0131nt\u0131 payla\u015f\u0131lmad\u0131.<\/p>\n
Bu bilan\u00e7o, Apple\u2019\u0131n ilk katlanabilir telefonu iPhone Duo\u2019nun sat\u0131\u015flar\u0131n\u0131 kapsam\u0131yor. Mali \u00e7eyrek 26 Eyl\u00fcl\u2019de sona erdi; telefon ise ekim ay\u0131nda ma\u011fazalarda sat\u0131\u015fa sunuldu. Bu nedenle \u00fcr\u00fcn\u00fcn ilk sat\u0131\u015f d\u00f6neminin finansal sonu\u00e7lara katk\u0131s\u0131, a\u00e7\u0131klanan eyl\u00fcl \u00e7eyre\u011fi rakamlar\u0131nda yer alm\u0131yor. iPhone Duo\u2019nun performans\u0131na ili\u015fkin daha net bir de\u011ferlendirme, ocak sonunda a\u00e7\u0131klanmas\u0131 beklenen aral\u0131k \u00e7eyre\u011fi bilan\u00e7osuyla yap\u0131labilecek.<\/p>\n
Ternus, iPhone Duo\u2019yu ilk iPhone\u2019dan bu yana \u00fcr\u00fcn ailesindeki en d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc modellerden biri olarak nitelendirdi. \u015eirket ayr\u0131ca iPhone 18 Pro modellerini, yeni ev \u00fcr\u00fcnlerini ve Siri AI\u2019yi y\u0131lba\u015f\u0131 sezonu i\u00e7in \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirtti. Bu \u00fcr\u00fcnlerin sezon sat\u0131\u015flar\u0131na katk\u0131s\u0131 hen\u00fcz a\u00e7\u0131klanan sonu\u00e7larla \u00f6l\u00e7\u00fclemiyor. Dolay\u0131s\u0131yla iPhone Duo ve di\u011fer yeni \u00fcr\u00fcnlerin Apple\u2019\u0131n gelirlerine etkisi, sonraki mali d\u00f6nemlerin sonu\u00e7lar\u0131yla birlikte de\u011ferlendirilecek.<\/p>\n