{"id":1783,"date":"2026-11-05T09:56:47","date_gmt":"2026-11-05T06:56:47","guid":{"rendered":"https:\/\/teknolata.com\/?p=1783"},"modified":"2026-11-05T09:56:47","modified_gmt":"2026-11-05T06:56:47","slug":"uber-eats-reklaminda-gokhan-ozoguz-yesile-burundu","status":"publish","type":"post","link":"https:\/\/teknolata.com\/index.php\/2026\/11\/05\/uber-eats-reklaminda-gokhan-ozoguz-yesile-burundu\/","title":{"rendered":"Uber Eats Reklam\u0131nda G\u00f6khan \u00d6zo\u011fuz Ye\u015file B\u00fcr\u00fcnd\u00fc"},"content":{"rendered":"<p>Trendyol Go\u2019nun Uber Eats markas\u0131na d\u00f6n\u00fc\u015f\u00fcm\u00fc, G\u00f6khan \u00d6zo\u011fuz\u2019un ba\u015frol\u00fcnde yer ald\u0131\u011f\u0131 yeni bir reklam filmiyle duyuruldu. Kampanyan\u0131n <strong>\u201c\u0130\u015fin rengi de\u011fi\u015fti, sevdikleriniz de\u011fi\u015fmedi\u201d<\/strong> slogan\u0131, markan\u0131n g\u00f6rsel kimli\u011findeki de\u011fi\u015fimi anlat\u0131rken kullan\u0131c\u0131lar\u0131n sipari\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve hizmetle kurdu\u011fu ili\u015fkinin s\u00fcrd\u00fc\u011f\u00fc mesaj\u0131n\u0131 veriyor.<\/p>\n<p>Y\u0131llard\u0131r turuncu sa\u00e7lar\u0131yla tan\u0131nan m\u00fczisyen G\u00f6khan \u00d6zo\u011fuz\u2019un filmde yer almas\u0131, turuncudan ye\u015file ge\u00e7i\u015fi hik\u00e2yenin merkezine ta\u015f\u0131yor. Renk de\u011fi\u015fimi yaln\u0131zca marka kimli\u011findeki yenilenmeyi g\u00f6stermekle kalm\u0131yor; \u00d6zo\u011fuz\u2019un g\u00f6r\u00fcn\u00fcm\u00fcne kadar uzanan mizahi bir anlat\u0131 unsuru olarak kullan\u0131l\u0131yor.<\/p>\n<h2>Turuncudan ye\u015file uzanan d\u00f6n\u00fc\u015f\u00fcm<\/h2>\n<p>Reklam filmi, \u00d6zo\u011fuz\u2019un st\u00fcdyoda yemek sipari\u015fi vermesiyle ba\u015fl\u0131yor. Sipari\u015fini beklerken \u00e7evresindeki detaylar\u0131n birer birer ye\u015file d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc fark eden m\u00fczisyen, de\u011fi\u015fimin kendisine de ula\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek \u015fa\u015fk\u0131nl\u0131\u011f\u0131n\u0131 dile getiriyor. Sokak tabelalar\u0131ndan sahne \u0131\u015f\u0131klar\u0131na kadar farkl\u0131 unsurlar\u0131n yeni renge b\u00fcr\u00fcnmesi, Uber Eats\u2019in g\u00f6rsel kimli\u011finin \u015fehir ya\u015fam\u0131na yay\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>\u00d6zo\u011fuz\u2019un kap\u0131s\u0131na gelen sipari\u015f paketinden yemek yerine ye\u015fil sa\u00e7 boyas\u0131 \u00e7\u0131kmas\u0131, filmin s\u00fcrprizli an\u0131n\u0131 olu\u015fturuyor. Kutuyu al\u0131p aynan\u0131n kar\u015f\u0131s\u0131na ge\u00e7en m\u00fczisyen, d\u00f6n\u00fc\u015f\u00fcme direnmek yerine sa\u00e7lar\u0131n\u0131 Uber Eats\u2019in ye\u015fil tonuna boyuyor. B\u00f6ylece markan\u0131n renk de\u011fi\u015fikli\u011fi, karakterin y\u0131llard\u0131r tan\u0131nan turuncu sa\u00e7lar\u0131 \u00fczerinden ak\u0131lda kal\u0131c\u0131 bir sahneye d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcyor.<\/p>\n<p>Filmin sonunda verilen mesaj, <strong>markan\u0131n rengi ve ad\u0131 de\u011fi\u015fse de sipari\u015f deneyiminin devam etti\u011fi<\/strong> y\u00f6n\u00fcnde. Kampanya, yenilenen marka kimli\u011fini anlat\u0131rken kullan\u0131c\u0131lar\u0131n al\u0131\u015f\u0131k oldu\u011fu hizmetin s\u00fcrd\u00fc\u011f\u00fcn\u00fc vurguluyor. Bu yakla\u015f\u0131m, d\u00f6n\u00fc\u015f\u00fcm\u00fcn g\u00fcnl\u00fck sipari\u015f deneyiminde bir kopu\u015f anlam\u0131na gelmedi\u011fini ifade ediyor.<\/p>\n<h2>Reklam filminin yarat\u0131c\u0131 ekibi<\/h2>\n<p>Filmin y\u00f6netmenli\u011fini Martin Werner \u00fcstlendi. Kampanyan\u0131n reklam ajans\u0131 aRthuR \u0130stanbul, prod\u00fcksiyon \u015firketi ise Depo Film oldu. G\u00f6r\u00fcnt\u00fc y\u00f6netmenli\u011fini Kasper Tuxen\u2019in yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fman\u0131n m\u00fczi\u011fi Kaan D\u00fczarat taraf\u0131ndan haz\u0131rland\u0131; d\u0131\u015f seslendirmeyi Billur P\u0131nar Y\u0131lmaz ger\u00e7ekle\u015ftirdi. Post prod\u00fcksiyon \u00e7al\u0131\u015fmalar\u0131 Tonic Effects taraf\u0131ndan yap\u0131ld\u0131.<\/p>\n<p>Reklam filmi, markan\u0131n yeniden konumlanmas\u0131n\u0131 g\u00fcndelik bir sipari\u015f an\u0131 ve renk de\u011fi\u015fimi etraf\u0131nda kurguluyor. \u00d6zo\u011fuz\u2019un turuncu sa\u00e7lar\u0131yla \u00f6zde\u015fle\u015fmi\u015f g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcn ye\u015file d\u00f6n\u00fc\u015fmesi, kampanyan\u0131n temel fikrini somutla\u015ft\u0131r\u0131rken; sokak ve sahne gibi farkl\u0131 ortamlar\u0131n ayn\u0131 renge b\u00fcr\u00fcnmesi de de\u011fi\u015fimin kapsam\u0131n\u0131 g\u00f6rsel olarak geni\u015fletiyor.<\/p>\n<p>Reklam filmini a\u015fa\u011f\u0131daki ba\u011flant\u0131dan izleyebilirsiniz:<\/p>\n<p><div class=\"newspaper-x-video-container\"><iframe loading=\"lazy\" title=\"Trendyol Go \u015fimdi Uber Eats oluyor | Uber Eats\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/gCOVAPbKprA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<div class=\"newspaper-x-tags\"><strong>TAGS: <\/strong><span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/arthur-istanbul\/\" rel=\"tag\">aRthuR \u0130stanbul<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/depo-film\/\" rel=\"tag\">Depo Film<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/gokhan-ozoguz\/\" rel=\"tag\">G\u00f6khan \u00d6zo\u011fuz<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/marka-donusumu\/\" rel=\"tag\">marka d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/martin-werner\/\" rel=\"tag\">Martin Werner<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/reklam-filmi\/\" rel=\"tag\">reklam filmi<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/trendyol-go\/\" rel=\"tag\">Trendyol Go<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/uber-eats\/\" rel=\"tag\">Uber Eats<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/yesil-sac\/\" rel=\"tag\">ye\u015fil sa\u00e7<\/a> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uber Eats reklam\u0131nda G\u00f6khan \u00d6zo\u011fuz ye\u015file b\u00fcr\u00fcnd\u00fc. \u00dcnl\u00fc m\u00fczisyenin rol ald\u0131\u011f\u0131 kampanyan\u0131n detaylar\u0131n\u0131 ve reklam\u0131n \u00f6ne \u00e7\u0131kanlar\u0131n\u0131 ke\u015ffedin.<\/p>\n","protected":false},"author":1,"featured_media":1784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[3610,3612,3606,3608,3611,3607,3604,3605,3609],"class_list":["post-1783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tumu","tag-arthur-istanbul","tag-depo-film","tag-gokhan-ozoguz","tag-marka-donusumu","tag-martin-werner","tag-reklam-filmi","tag-trendyol-go","tag-uber-eats","tag-yesil-sac"],"_links":{"self":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/comments?post=1783"}],"version-history":[{"count":1,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1783\/revisions"}],"predecessor-version":[{"id":1785,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/1783\/revisions\/1785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media?parent=1783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/categories?post=1783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/tags?post=1783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}