Omdia\u2019n\u0131n yay\u0131mlad\u0131\u011f\u0131 rapora g\u00f6re, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde k\u00fcresel tablet sevkiyatlar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla belirgin bi\u00e7imde azald\u0131. Apple\u2019\u0131n iPad sevkiyatlar\u0131 da bu gerilemeden etkilendi: \u015eirket, bir \u00f6nceki y\u0131l\u0131n ayn\u0131 \u00e7eyre\u011fine g\u00f6re y\u00fczde 27,5 daha az tablet g\u00f6nderdi. Buna ra\u011fmen Apple, pazar pay\u0131 bak\u0131m\u0131ndan rakiplerinin \u00f6n\u00fcnde yer almay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n
Raporda a\u00e7\u0131klanan rakamlar, d\u00fc\u015f\u00fc\u015f\u00fcn yaln\u0131zca Apple\u2019a \u00f6zg\u00fc olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. K\u00fcresel tablet pazar\u0131n\u0131n toplam\u0131 da k\u00fc\u00e7\u00fcl\u00fcrken, ilk be\u015f \u00fcreticiden yaln\u0131zca Lenovo y\u0131ll\u0131k b\u00fcy\u00fcme kaydetti. B\u00f6ylece pazar liderlerinin \u00e7o\u011fu, sevkiyatlar\u0131n\u0131 ge\u00e7en y\u0131l\u0131n seviyesinde tutmakta zorland\u0131.<\/p>\n
Apple, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde toplam 11,5 milyon iPad sevk etti. Bu miktar, ayn\u0131 d\u00f6nemde d\u00fcnya genelinde g\u00f6nderilen tabletlerin yakla\u015f\u0131k y\u00fczde 36\u2019s\u0131na kar\u015f\u0131l\u0131k geliyor. \u015eirket b\u00f6ylece birinci s\u0131radaki yerini korudu; ancak pazar pay\u0131 2025\u2019in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine g\u00f6re 2,2 puan geriledi. Ba\u015fka bir deyi\u015fle Apple, pazar\u0131n en b\u00fcy\u00fck oyuncusu olmaya devam etse de toplam sevkiyat i\u00e7indeki a\u011f\u0131rl\u0131\u011f\u0131 azald\u0131.<\/p>\n
Omdia\u2019n\u0131n verilerine g\u00f6re k\u00fcresel tablet sevkiyatlar\u0131 bir y\u0131lda 41,8 milyon adetten 32,2 milyon adede d\u00fc\u015ft\u00fc. Bu, y\u0131ll\u0131k bazda y\u00fczde 23\u2019l\u00fck bir daralmaya i\u015faret ediyor. Raporda s\u00f6z konusu toplam\u0131n yakla\u015f\u0131k \u00fc\u00e7 y\u0131l\u0131n en d\u00fc\u015f\u00fck seviyesi oldu\u011fu belirtiliyor. Bu \u00f6l\u00e7ekteki d\u00fc\u015f\u00fc\u015f, talep ve tedarik ko\u015fullar\u0131n\u0131n sekt\u00f6r genelinde \u00fcreticileri etkiledi\u011fine i\u015faret ediyor.<\/p>\n
Apple\u2019\u0131n ard\u0131ndan Samsung, y\u00fczde 16,9 pazar pay\u0131yla ikinci s\u0131rada yer ald\u0131. Lenovo y\u00fczde 12,7 ile \u00fc\u00e7\u00fcnc\u00fc, Xiaomi y\u00fczde 7,3 ile d\u00f6rd\u00fcnc\u00fc ve Huawei y\u00fczde 5,7 ile be\u015finci oldu. Dolay\u0131s\u0131yla ilk be\u015f markan\u0131n s\u0131ralamas\u0131 de\u011fi\u015fmedi; ancak bu \u00fcreticilerin sevkiyat performanslar\u0131 birbirinden ayr\u0131\u015ft\u0131.<\/p>\n
\u0130lk be\u015f marka aras\u0131nda y\u0131ll\u0131k b\u00fcy\u00fcme sa\u011flayan tek \u015firket Lenovo oldu. Lenovo\u2019nun sevkiyatlar\u0131 y\u00fczde 11,9 artt\u0131. Di\u011fer d\u00f6rt \u00fcretici ise ge\u00e7en y\u0131l\u0131n ayn\u0131 \u00e7eyre\u011fine k\u0131yasla gerileme ya\u015fad\u0131:<\/p>\n
Bu oranlara g\u00f6re, ilk be\u015f \u00fcretici i\u00e7inde Huawei en sert d\u00fc\u015f\u00fc\u015f\u00fc ya\u015farken Apple ikinci en b\u00fcy\u00fck gerilemeyi kaydetti. Ancak sevkiyat miktar\u0131 ve pazar pay\u0131 birlikte de\u011ferlendirildi\u011finde Apple\u2019\u0131n liderli\u011fi a\u00e7\u0131k ara s\u00fcr\u00fcyor. Y\u00fczde 36\u2019l\u0131k pay, \u015firketin rakiplerinden \u00f6nemli \u00f6l\u00e7\u00fcde daha fazla tablet sevk etti\u011fini ortaya koyuyor.<\/p>\n
Omdia Ara\u015ft\u0131rma Y\u00f6neticisi Himani Mukka, \u00fcreticilerin tedarik k\u0131s\u0131tlar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya oldu\u011funu ve bu ko\u015fullar\u0131n yeni \u00fcr\u00fcnlerde kapsaml\u0131 donan\u0131m iyile\u015ftirmeleri sunmay\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 belirtiyor. Yeni modeller ile \u00f6nceki nesiller aras\u0131ndaki farklar s\u0131n\u0131rl\u0131 kald\u0131\u011f\u0131nda, t\u00fcketiciler cihazlar\u0131n\u0131 yenilemek i\u00e7in daha g\u00fc\u00e7l\u00fc nedenler bulamayabiliyor.<\/p>\n
Bu durum, tablet kullan\u0131c\u0131lar\u0131n\u0131n sat\u0131n alma kararlar\u0131n\u0131 ertelemesine yol a\u00e7abilir. Mevcut cihaz\u0131 g\u00fcnl\u00fck ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan t\u00fcketiciler, yeni modelin sundu\u011fu yenilikler yeterince belirgin de\u011filse y\u00fckseltme yapmay\u0131 bekletebilir. B\u00f6ylece \u00fcreticilerin yeni \u00fcr\u00fcn \u00e7\u0131karmas\u0131 tek ba\u015f\u0131na sat\u0131\u015flar\u0131 art\u0131rmaya yetmeyebilir; kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekecek anlaml\u0131 iyile\u015ftirmeler ve istikrarl\u0131 tedarik de \u00f6nem kazan\u0131r.<\/p>\n
Omdia\u2019n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 veriler, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde tablet pazar\u0131nda hem genel bir k\u00fc\u00e7\u00fclme hem de \u00fcreticiler aras\u0131nda farkl\u0131la\u015fan bir performans ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Apple, sevkiyatlar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde azalsa da pazar liderli\u011fini korudu. Lenovo\u2019nun b\u00fcy\u00fcmesi ise daralan pazarda olumlu y\u00f6nde ayr\u0131\u015fan tek b\u00fcy\u00fck \u00fcretici oldu\u011funu ortaya koydu. Sonraki \u00e7eyreklerin verileri, tedarik ko\u015fullar\u0131n\u0131n ve t\u00fcketicilerin yenileme kararlar\u0131n\u0131n sekt\u00f6rdeki gerilemeyi s\u00fcrd\u00fcr\u00fcp s\u00fcrd\u00fcrmeyece\u011fini daha net g\u00f6sterecek.<\/p>\n