{"id":670,"date":"2026-10-29T12:39:04","date_gmt":"2026-10-29T09:39:04","guid":{"rendered":"https:\/\/teknolata.com\/?p=670"},"modified":"2026-10-29T12:39:04","modified_gmt":"2026-10-29T09:39:04","slug":"alphabetin-2026-ucuncu-ceyrek-geliri-1276-milyar-dolara-ulasti","status":"publish","type":"post","link":"https:\/\/teknolata.com\/index.php\/2026\/10\/29\/alphabetin-2026-ucuncu-ceyrek-geliri-1276-milyar-dolara-ulasti\/","title":{"rendered":"Alphabet&#8217;in 2026 \u00dc\u00e7\u00fcnc\u00fc \u00c7eyrek Geliri 127,6 Milyar Dolara Ula\u015ft\u0131"},"content":{"rendered":"<p>Alphabet, 2026 y\u0131l\u0131n\u0131n temmuz-eyl\u00fcl d\u00f6nemini kapsayan \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. \u015eirketin toplam geliri, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 102,3 milyar dolardan 127,6 milyar dolara y\u00fckseldi. Bu, y\u0131ll\u0131k bazda y\u00fczde 25\u2019lik art\u0131\u015f anlam\u0131na geliyor. A\u00e7\u0131klanan rakamlar, Alphabet\u2019in reklam, abonelik ve bulut bili\u015fim faaliyetlerinin birlikte b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor.<\/p>\n<p>CEO Sundar Pichai, sonu\u00e7larda yapay zek\u00e2 stratejisinin ve bulut hizmetlerine y\u00f6nelik talebin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 belirtti. \u015eirketin yapay zek\u00e2 altyap\u0131s\u0131na yapt\u0131\u011f\u0131 yat\u0131r\u0131mlar; kurumsal bulut hizmetlerinden arama \u00fcr\u00fcnlerine kadar farkl\u0131 alanlarda etkisini g\u00f6steriyor. Bununla birlikte, gelir art\u0131\u015f\u0131 tek ba\u015f\u0131na \u015firketin t\u00fcm birimlerinin k\u00e2rl\u0131 oldu\u011fu anlam\u0131na gelmiyor: deneysel projeleri kapsayan Other Bets b\u00f6l\u00fcm\u00fc bu \u00e7eyrekte de zarar a\u00e7\u0131klad\u0131.<\/p>\n<ul>\n<li>Alphabet\u2019in toplam geliri y\u0131ll\u0131k y\u00fczde 25 artarak 127,6 milyar dolara ula\u015ft\u0131.<\/li>\n<li>Google Cloud\u2019un geliri y\u00fczde 103 y\u00fckselerek 30,71 milyar dolar oldu.<\/li>\n<li>Gemini uygulamas\u0131n\u0131n d\u00fcnya genelinde bir milyar kullan\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131 bildirildi.<\/li>\n<li>Other Bets birimi 372 milyon dolar gelir elde ederken 2,04 milyar dolar faaliyet zarar\u0131 kaydetti.<\/li>\n<\/ul>\n<h2>Google Cloud b\u00fcy\u00fcmenin \u00f6ne \u00e7\u0131kan kayna\u011f\u0131 oldu<\/h2>\n<p>Google Cloud, Alphabet\u2019in \u00e7eyrek sonu\u00e7lar\u0131nda en h\u0131zl\u0131 b\u00fcy\u00fcyen i\u015f kollar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kt\u0131. Birimin geliri, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemindeki 15,16 milyar dolardan 30,71 milyar dolara \u00e7\u0131karak y\u00fczde 103 artt\u0131. Bu s\u0131\u00e7rama, \u015firketlerin yapay zek\u00e2 uygulamalar\u0131n\u0131 \u00e7al\u0131\u015ft\u0131rmak i\u00e7in ihtiya\u00e7 duydu\u011fu bulut kapasitesine, veri i\u015fleme hizmetlerine ve \u00f6zel donan\u0131mlara y\u00f6nelik talebin y\u00fckseldi\u011fine i\u015faret ediyor.<\/p>\n<p>Kurumsal m\u00fc\u015fteriler, yapay zek\u00e2 modellerini geli\u015ftirmek ve kullan\u0131ma sunmak i\u00e7in y\u00fcksek i\u015flem g\u00fcc\u00fcne ihtiya\u00e7 duyuyor. Google Cloud; bulut altyap\u0131s\u0131, yapay zek\u00e2 ara\u00e7lar\u0131 ve \u015firketin geli\u015ftirdi\u011fi TPU i\u015flemcileri \u00fczerinden bu ihtiyaca yan\u0131t vermeye \u00e7al\u0131\u015f\u0131yor. Ancak payla\u015f\u0131lan sonu\u00e7lar, b\u00fcy\u00fcmenin hangi m\u00fc\u015fteri gruplar\u0131ndan veya \u00fcr\u00fcnlerden ne \u00f6l\u00e7\u00fcde kaynakland\u0131\u011f\u0131n\u0131 ayr\u0131nt\u0131l\u0131 bi\u00e7imde ortaya koymuyor. Bu nedenle y\u00fczde 103\u2019l\u00fck art\u0131\u015f, g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme g\u00f6stergesi olsa da tek ba\u015f\u0131na uzun vadeli k\u00e2rl\u0131l\u0131k hakk\u0131nda kesin bir sonu\u00e7 vermiyor.<\/p>\n<h2>Yapay zek\u00e2 arama ve \u00fcr\u00fcn stratejisini etkiliyor<\/h2>\n<p>Pichai, yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n Google Arama\u2019n\u0131n performans\u0131na katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ve arama etkinli\u011finin son be\u015f y\u0131l\u0131n en y\u00fcksek seviyesine ula\u015ft\u0131\u011f\u0131n\u0131 ifade etti. \u00d6zellikle ticari ama\u00e7 ta\u015f\u0131yan sorgulardaki hareketlilik, arama hizmetinin reklam gelirleri a\u00e7\u0131s\u0131ndan \u00f6nemini korudu\u011funu g\u00f6steriyor. Alphabet\u2019in temel hedefi, yapay zek\u00e2 \u00f6zelliklerini mevcut \u00fcr\u00fcnlere entegre ederken kullan\u0131c\u0131lar\u0131n arama ve bilgiye eri\u015fim al\u0131\u015fkanl\u0131klar\u0131n\u0131 da desteklemek.<\/p>\n<p>\u015eirketin Gemini ailesindeki modeller ve geli\u015ftiricilere sunulan API\u2019ler, bu stratejinin farkl\u0131 kullan\u0131c\u0131 gruplar\u0131na uzanan par\u00e7alar\u0131 aras\u0131nda yer al\u0131yor. A\u00e7\u0131klamada API\u2019lerin dakikada 32 milyar token i\u015fledi\u011fi bilgisi payla\u015f\u0131ld\u0131. Bu \u00f6l\u00e7\u00fcm, sistemlerin yo\u011fun kullan\u0131m hacmine ili\u015fkin bir g\u00f6sterge sunuyor; ancak token say\u0131s\u0131 tek ba\u015f\u0131na model kalitesini, kullan\u0131c\u0131 memnuniyetini ya da gelir katk\u0131s\u0131n\u0131 \u00f6l\u00e7m\u00fcyor. Gemini uygulamas\u0131n\u0131n bir milyar kullan\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131 bilgisi de eri\u015fim \u00f6l\u00e7e\u011fini ortaya koyarken, aktif kullan\u0131m ve kullan\u0131c\u0131 ba\u015f\u0131na gelir gibi ayr\u0131nt\u0131lar verilmedi.<\/p>\n<h2>YouTube abonelikleri ve reklam gelirleri<\/h2>\n<p>YouTube, Alphabet\u2019in reklam ve abonelik faaliyetlerinin \u00f6nemli bir par\u00e7as\u0131 olmaya devam ediyor. YouTube reklam gelirleri bu \u00e7eyrekte 11,2 milyar dolara ula\u015ft\u0131. Reklam gelirleri, platformdaki izlenme ve reklam talebinin yan\u0131 s\u0131ra reklamverenlerin harcamalar\u0131ndan da etkileniyor. Dolay\u0131s\u0131yla bu rakam, YouTube\u2019un Alphabet\u2019in gelir taban\u0131ndaki \u00f6nemini g\u00f6sterirken d\u00f6nemsel piyasa ko\u015fullar\u0131ndan ba\u011f\u0131ms\u0131z de\u011ferlendirilmemeli.<\/p>\n<p>YouTube Music ve YouTube Premium aboneliklerinin toplamda d\u00fcnya genelinde 150 milyon e\u015fi\u011fini a\u015ft\u0131\u011f\u0131 bildirildi. Abonelikler, reklam gelirlerinden farkl\u0131 olarak d\u00fczenli \u00f6deme temelli bir gelir kayna\u011f\u0131 sa\u011fl\u0131yor. Bu hizmetlerin b\u00fcy\u00fcmesi, Alphabet\u2019in gelirlerini \u00e7e\u015fitlendirme \u00e7abas\u0131na katk\u0131da bulunabilir; ancak a\u00e7\u0131klamada abonelik gelirlerinin toplam i\u00e7indeki pay\u0131 veya bu hizmetlerin k\u00e2rl\u0131l\u0131\u011f\u0131na ili\u015fkin ayr\u0131nt\u0131 yer alm\u0131yor.<\/p>\n<h2>Other Bets y\u00fcksek Ar-Ge maliyetlerini s\u00fcrd\u00fcr\u00fcyor<\/h2>\n<p>Alphabet\u2019in deneysel ve uzun vadeli projelerini kapsayan Other Bets birimi, \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte 372 milyon dolar gelir elde etti. Buna kar\u015f\u0131n birimin faaliyet zarar\u0131 2,04 milyar dolara \u00e7\u0131kt\u0131. Ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde a\u00e7\u0131klanan 1,4 milyar dolarl\u0131k zararla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, bu \u00e7eyrekteki zarar daha y\u00fcksek. Rakamlar, yeni teknolojiler ve gelecekteki i\u015f alanlar\u0131 i\u00e7in y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131n \u00f6nemli maliyetler do\u011furdu\u011funu g\u00f6steriyor.<\/p>\n<p>Bu t\u00fcr yat\u0131r\u0131mlar\u0131n ticari kar\u015f\u0131l\u0131\u011f\u0131n\u0131n ne zaman ortaya \u00e7\u0131kaca\u011f\u0131 belirsiz olabilir. Other Bets\u2019in finansal sonu\u00e7lar\u0131n\u0131 de\u011ferlendirirken yaln\u0131zca gelir d\u00fczeyine de\u011fil, zarar e\u011filimine ve projelerin uzun vadeli potansiyeline de bakmak gerekiyor. Alphabet a\u00e7\u0131s\u0131ndan temel mesele, deneysel faaliyetlere kaynak ay\u0131rmay\u0131 s\u00fcrd\u00fcr\u00fcrken ana i\u015f kollar\u0131ndaki b\u00fcy\u00fcmeyi ve k\u00e2rl\u0131l\u0131\u011f\u0131 korumak olacak.<\/p>\n<p>Genel tablo, Alphabet\u2019in 2026 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte gelir art\u0131\u015f\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc ve \u00f6zellikle Google Cloud\u2019da g\u00fc\u00e7l\u00fc bir geni\u015fleme kaydetti\u011fini ortaya koyuyor. Yapay zek\u00e2 yat\u0131r\u0131mlar\u0131 \u015firketin bulut ve t\u00fcketici \u00fcr\u00fcnleri stratejisinin merkezinde yer al\u0131rken, arama, YouTube reklamlar\u0131 ve abonelikler de gelir \u00e7e\u015fitlili\u011fini destekliyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemlerde b\u00fcy\u00fcmenin s\u00fcrd\u00fcr\u00fclebilirli\u011fi; yapay zek\u00e2 yat\u0131r\u0131mlar\u0131n\u0131n ticari getirisine, bulut hizmetlerindeki rekabete ve deneysel projelerin maliyetlerinin y\u00f6netilmesine ba\u011fl\u0131 olacak.<\/p>\n<div class=\"newspaper-x-tags\"><strong>TAGS: <\/strong><span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/alphabet-2026-ucuncu-ceyrek-sonuclari\/\" rel=\"tag\">Alphabet 2026 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sonu\u00e7lar\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/alphabet-gelir-artisi\/\" rel=\"tag\">Alphabet gelir art\u0131\u015f\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/gemini-kullanici-sayisi\/\" rel=\"tag\">Gemini kullan\u0131c\u0131 say\u0131s\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/google-arama\/\" rel=\"tag\">Google Arama<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/google-cloud-buyumesi\/\" rel=\"tag\">Google Cloud b\u00fcy\u00fcmesi<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/other-bets-zarari\/\" rel=\"tag\">Other Bets zarar\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/yapay-zeka-yatirimlari\/\" rel=\"tag\">yapay zek\u00e2 yat\u0131r\u0131mlar\u0131<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/youtube-premium\/\" rel=\"tag\">YouTube Premium<\/a><\/span><a href=\"https:\/\/teknolata.com\/index.php\/tag\/youtube-reklam-gelirleri\/\" rel=\"tag\">YouTube reklam gelirleri<\/a> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alphabet, 2026\u2019n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde gelirini 127,6 milyar dolara \u00e7\u0131kard\u0131; sonu\u00e7lar \u015firketin b\u00fcy\u00fcme performans\u0131n\u0131 ve \u00f6ne \u00e7\u0131kan geli\u015fmeleri yans\u0131t\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[802,803,806,807,804,809,805,560,808],"class_list":["post-670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tumu","tag-alphabet-2026-ucuncu-ceyrek-sonuclari","tag-alphabet-gelir-artisi","tag-gemini-kullanici-sayisi","tag-google-arama","tag-google-cloud-buyumesi","tag-other-bets-zarari","tag-yapay-zeka-yatirimlari","tag-youtube-premium","tag-youtube-reklam-gelirleri"],"_links":{"self":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":1,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/670\/revisions"}],"predecessor-version":[{"id":672,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/posts\/670\/revisions\/672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media\/671"}],"wp:attachment":[{"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/categories?post=670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teknolata.com\/index.php\/wp-json\/wp\/v2\/tags?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}